Kickstarting Kickstarter in HK

Crowdfunding: the practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.

While the “internet bit” is obviously a modern vehicle, the concept of passing the hat around to get an idea off the ground is not. There are many different views about when the practice dates back to, however in its modern form the earliest mention of the term seems to be circa 1997 following a British Rock Band to fund their tour of the US. Since then the number of platforms and level of sophistication has grown exponentially around the world. And apparently we Hong Kongers are into it.

This is evident from the launch of American platform Kickstarter in Hong Kong in August of this year. Kickstarter reported that prior to their launch in Hong Kong, people in Hong Kong had pledged over 300,000 times to more than 40,000 creative projects around the world. The significance of their local launch is that not only can creators set their funding goals in HKD but backers can pledge in HKD and more importantly have a much higher chance of actually being present to receive their reward!
These days there are broadly two types of crowdfunding:

  • Donation based crowdfunding: Where people give smallish amounts in return for token rewards which increase with the size of the donation. A small donation may be for love only. Examples of these rewards could be the opportunity to receive early delivery of the product or an opportunity for an experience such as being an extra in a film
  • Investment based crowdfunding: where a large number of backers invest small amounts for an equity share in the company (equity financing) or make small contributions to a larger loan a company may need (debt financing).

Kickstarter fits squarely in the first group. Their rules prohibit the offer or financial returns, equity, or to solicit loans. Backers are explicitly supporting projects to come to fruition. Not to make money. They also do not allow charity fundraising. In this first group, Hong Kong already has some local offerings such as FringeBacker and Musicbee and Kickstarter looks to be firm competition for them both, particularly FringeBacker. It is similar in philosophy and charges the same fees at time of writing. The main differences are that FringeBacker allows fundraising for charities and offers a bilingual platform, available in Chinese.

The second group is more complex and legislation in Hong Kong is behind compared to the rest of the world. With the need to protect investors from increased risk, there is need for higher regulation however in some countries such as the US, laws were passed in 2012 to lighten the regulation on startups in order to help them get off the ground. The Hong Kong Financial Services Development Council released a research paper in March 2016 considering a regulatory framework for Equity Crowdfunding in Hong Kong.

So you’re thinking of “kickstarting” (or “Fringebacking”) your idea v more traditional fundraising? When I asked Elias Bizannes, founder of San Francisco incubator space “StartupHouse“, the international bootcamp “StartupBus” and Australia’s “Silicon Beach“ his opinion, he believes “it’s how things should be done. It’s a great way to validate customer demand. Revenue funding, from customers, is the superior form of fundraising ahead of debt and equity.” And anyway, seems harmless enough right? It won’t explicitly cost you anything unless you raise your desired amount by the end of the defined period, only your time to prepare the details of your campaign. This may true but there are some risks to consider and if you are going to go to the trouble of launching such a campaign you want to give yourself the best chance of success.

So are you pumped to appeal to the good natured people of the world? A few things to consider:

  • Accurate Budgeting: A common mistake is incomplete/incorrect financials. You need to make sure that your costings are watertight. You want to present an accurate picture to your backers and a clear picture in your head about what the money will achieve. It can be easy to focus on the product and undercook the costs associated with delivering the rewards. Getting some advice on this point could be valuable and alleviate anxiety in this area. You might be a very talented creative but no one is good at everything right?
  • Managing Accounting & Administrative Issues: In some scenarios you might find that there is some uncertainty around the accounting rules for funds raised through crowd funding. In addition, if you have a large campaign, the logistics of servicing a large number of backers with information and/or products can be a huge task. If you promise x number of ‘000 units to be delivered. Do you have systems and processes in place to deliver x000 units? Engaging an advisor would be highly advantageous in this area. This is a big opportunity, you want to be ready for what follows, and be ready to scale up quickly, systems are pivotal to this.
  • Campaign Promotion: Many make the mistake of thinking all they need to do is just get on the platform and the campaign will promote itself. This is a serious misconception. You still need to devote effort in to promoting your campaign, preferably before you put yourself on the platform to make sure you succeed in the campaign period. Remember if you don’t get all the money you get no money.
  • Make sure you’re ready dammit: Are you really ready? There are a million statistics floating around about how many funded projects never come to fruition or experience significant delays. Do you want to be that guy/girl? Reputation is important, and you want to give your idea the best chance. You are making promises and accepting people’s money. You want to deliver. Not to mention the fact that it is not impossible to be litigated if there are issues. Think about bouncing your idea off an advisor to discuss readiness.

A fresh pair of ears could make all the difference. We would love to chat about we can help you get the best out of some crowdfunding love. Contact us at Cornerstone HK for more information. 


small-logo-for-email-signatureThe team at Cornerstone Management Group are able to help you work through all of the above. Our management team are Australian born, have Chinese heritage and have professional experience in Australia, the UK and of course Hong Kong. We are able to bridge the gap in translating where you have come from to what you need to know to get operational and be successful in Hong Kong.



2 Leow, S. (2016) “We’re now open to creators in Hong Kong & Singapore! “
3 (accessed 5th of October 2016)
4 HK Financial Services Development Council FSDC Paper No. 21 (accessed 5th October 2016)


Written by Natasha Donaldson

An expat’s guide to opening up a lemonade stand in Hong Kong

Hong Kong is one of those great cities in the world where you feel like anything is possible.

I will never forget the first time I landed in Hong Kong and that first taxi ride to Central (rookie error – Airport Express… I know…). The sheer enormity of what is in front of you. The scale and style of it all, this girl from Sydney was questioning whether she had been transported into the future or a parallel universe.

Over the following few years, I would come to know and love a place where the opportunities are endless. Why do I say that? People in Hong Kong have an insatiable appetite for the latest and greatest. Tax rates are low, and for many disposable incomes are high, this city provides the perfect backdrop to have a crack at something you daydream about or perhaps to bring an already existing concept operating in another location.

Regardless of whether you are in from Old Blighty, got the overnight from Straya, you have left the US of A, or are from any other far flung location, starting a new business in Hong Kong is an exciting proposition. Similar to your home town though there are hoops to jump through and much to consider.

The upside to a successful opportunity in HK is immense, the downside can be brutal. For example, I would need all my fingers and toes to list the number of restaurants that have opened and closed before I even got to try them. Whatever your idea is, you want to give yourself the best chance of success the first time around.

Some of the key things to think about:

  • Understand the local legal and compliance requirements to run your business in your sector such as tax, visas, HR, insurance and licenses. Some of the relevant resources are listed here. As you can see there is quite a bit to work through.
  • Plan and complete bank account opening process. Sounds simple. At present in HK it is not. Due to increased anti-money laundering and counter terrorism financing rules this is becoming tougher and tougher. In a recent survey by the Hong Kong Institute of Chartered Secretaries, 98% of the respondents thought that companies were having difficulties opening bank accounts, 79% thought there was a serious or somewhat serious problem and 17% of those surveyed pointed out that while they could not open the bank account in Hong Kong, they were able to do so in another jurisdiction with the same bank.[1]
  • Get yourself a desk. You will want to put some kind of roots down. Do you want to rent your own space? Or use a co-work space? Rents in Hong Kong are expensive and depending on how long it takes for your business to generate revenue this could have a significant financial impact.
  • Organise the systems you need. Be ready with the tools you need. Hong Kong is a big market that your business could grow quicker than you imagine. If they like you, they might really like you. Be pro-active about setting yourself up with a robust integrated software solution from day one. Implementing the right solution from the get go allows you to focus on shaping your core business as it takes off without playing catch up with choosing systems and retrospective implementations.
  • Consider the impact on your personal tax situation By starting a business in Hong Kong what impact does that have if you are tax resident elsewhere. Depending on where you are from the answer to this question could be different.
  • Network, consider a mentor or a suitable partner. It’s an oldie but a goodie. “it’s not what you know but who you know” and in Hong Kong it’s no different. Many countries have a Chamber of Commerce in HK, in addition there are many formalised business networks in Hong Kong. Some are specific to expats and some locals. It would be highly advantageous to gain access to both types of groups which brings me to my last point…
  • Get organized with experts that can help your business with ALL of the above. Engaging professional advisers to aid with all of the above in the most efficient manner possible could be invaluable. People often under-estimate the cost of delays and wrong decisions. An adviser can make an introduction that could set you off on a path to success you never may have found yourself.






The team at Cornerstone Management Group are able to help you work through all of the above. Our management team are Australian born, have Chinese heritage and have professional experience in Australia, the UK and of course Hong Kong. We are able to bridge the gap in translating where you have come from to what you need to know to get operational and be successful in Hong Kong.



Joseph Chaney, Partner at New Narrative Hong Kong said Cornerstone has performed above his expectations “Cornerstone is very easy to work with: the team responds to requests with urgency, and more importantly, displays great patience and understanding”


Written by Natasha Donaldson


[1] The Hong Kong Institute of Chartered Secretaries (HKICS) – Bank Account Opening Survey Report Media Release 8 September 2016



No not you, behind you …yes you little guy (well small to medium guy).

Get on Cloud 9
Get your head in the Cloud


… there are a plethora of cheesy cloud sayings that could be employed here (and let’s be honest they have all been used in the past) in an attempt to wave pom poms for the benefits of Cloud computing.


Much, heaps, lots and then some has been written about the benefits of Cloud computing.


Cost effectiveness


…. cue wind up music. I’m bored. It’s a no brainer.


However, the take up of a comprehensive cloud infrastructure by small and medium businesses is nowhere near what it could be or should be. Gone are the days where a slick, accessible anywhere infrastructure is only within the reach of the top end of town.


While large corporations have had means to develop custom built interfaces for a long time, this no longer a dream for the chubby guy with the deep pockets.


Small to medium guy in the back this song is for you.







In parallel to the emergence of the SaaS (software as a service) concept, the software providers themselves have really lifted their game not only in functionality but particularly in terms of how the individual software chats to its friends.


No small business can afford unnecessary time and costs to relay information from one system to another. Information is needed FAST to make good decisions and meet customer needs


Successful businesses keep costs down in tough times and in good times.
Successful businesses lay down good foundations to position them to scale up FAST when the time is right.
Successful businesses have current information at hand to remain agile in decision making.
Successful businesses exceed customer expectations …  and let’s be honest, in this day and age expectations are high.


Critical to achieving all of these success factors is a quality, integrated infrastructure. A mini eco-system where everything takes place on your web browser – e-commerce online sales, real time inventory tracking and logistics and up-to-date financials.  Here’s a taste of what can be done categorised by business needs.


This type of solution, regardless of your size or stage of life cycle, is much more accessible than you think. I hate to rain on your T8 parade, but with an integrated application infrastructure housed in the Cloud, before you know it, you and your staff will have a sophisticated suite of tools available for you to work from anywhere, at any time.


This can be your reality, Check out our website or Connect at 


Written by Natasha Donaldson